This multi-level luxury boutique interweaves spa, salon, gallery, and event space, blurring the boundaries between public and private functions. To maintain the openness of the space, large panes of frameless glass were used to divide rooms, as railings and guards, and for product displays. All service and styling areas are clad in brushed aluminum with walnut accents, merging utility with luxury. The sequence of the space plan has been delicately laid out to harmonize the serenity of a spa with the fast social pace of a salon. A floating staircase ascends from the main styling area to Jie privé, the owner’s chair and focal point of the salon. In addition to the salon, DesignAgency was also hired to re-brand the entire Jie identity and product line. Everything from the shampoo bottles, smocks and packaging, to the name and logo for the salon itself was redesigned to complement the salon interior and complete the Jie Avenue lifestyle image.